A solid and effective marketing strategy can make or break a startup. But limited budgets also mean startups can’t roll out extensive marketing campaigns. Startups can navigate limited resources and experience growth by implementing smart and targeted marketing strategies.

This guide, written by Agatha Aviso for TechRepublic Premium outlines 10 marketing strategies for startups, with actionable steps to help you implement them.

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Build customer personas from your target market

Don’t skip this step! One of the major causes of startup failures (34%) is the inability to identify market demand, which can easily be determined through audience research. It is crucial to build customer profiles before starting any marketing plan since they will be used to gauge whether there’s a market big enough for what your startup offers.

Boost your startup with our in-depth 10-page PDF guide. This is available for download at just $9. Alternatively, enjoy complimentary access with a Premium annual subscription. Click here to find out more.

TIME SAVED: Crafting this content required 20 hours of dedicated writing, editing and research.